Resources

Working notes on cohort forecasting and unit economics — marketing spend to LTV to cash, the cohort math, and the decisions a subscription CEO has to make.

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What Cohort Forecasting and Unit Economics Is — and What It Isn't

What it is, and what it isn't — how it differs from fractional CFO work, FP&A platforms, and generic strategic finance — and why the distinction matters when you're deciding what kind of help you need.

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How to Build a Revenue Forecast from Customer Cohort Data

The mechanics of cohort-based forecasting in a subscription business: what the cohort table tells you, how to project retention and expansion forward, and why this holds up where flat assumption-driven models break down.

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Cohort forecasting & unit economics →

What the work is, what it isn't, and how the engagement works.

Cohort modeling & forecasting →

Cohort tables, retention curves, and forecasts that learn from the actual behavior of your customer base.

Unit economics →

Decision-grade LTV, CAC, payback — calculated honestly and used to decide things, not just for the deck.

Plan vs. actuals & operating cadence →

Running the plan as a system — variance, refresh cycles, and the operating cadence that turns a forecast into a tool.

Video series

A Crash Course in Unit Economics

Five short videos on what unit economics means, why it matters, and how to implement it in your business. Based on a talk that received one of the highest feedback ratings at the Spero Ventures Founder Summit.

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