Predictive Analytics

What is the Role of the VP Analytics?

The role of the VP of Analytics typically involves a blend of leadership, business acumen, and technical expertise. Whether the role is performed by a VP of Analytics (or as a...

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Maximizing Revenue with Data: The Value of Upgrading Your Prediction Model

The article evaluates the financial worth of improving prediction models, using a subscription churn scenario. It discusses methods like confusion and cost-benefit matrices to...

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My Top 3 Factors to Predict Subscription Churn

Churn, the rate at which customers leave your service, can make or break a subscription model. Often, there's a tendency for businesses to become overly concerned with...

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'Nobody Knows Anything' ... But Some Predictions Are Better Than Others

I recently enjoyed reading the 1983 classic Adventures in the Screen Trade by William Goldman (1931-2018), who wrote many screenplays including Butch Cassidy and the Sundance...

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