Articles About «Customer Churn»

New vs. Retaining Upselling Customers

How Much Should I Focus On Acquiring New Customers vs. Retaining/Upselling Existing Customers?

Whether you're grappling with budget constraints or seeking the most effective way to boost your business growth, this post breaks down the essentials of customer acquisition versus retention and upselling. Discover how time frame, customer lifetime value, acquisition costs, and more play a crucial role in shaping your approach. Read on to find out which strategy aligns best with your business's unique needs.

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Top 3 Factors to Predict Subscription Churn

My Top 3 Factors to Predict Subscription Churn

Churn, the rate at which customers leave your service, can make or break a subscription model. Often, there's a tendency for businesses to become overly concerned with identifying every possible factor this is correlated with subscriber churn. However, my experience suggests that a model focusing on just three key factors can be highly effective in predicting subscription churn.

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