crash course unit economics

A Crash Course in Unit Economics

A series of 5-minute videos to help you understand what unit economics means, why you should care, and how to implement in your business.

  • Part 1: A Cautionary Tale
  • Part 2: What does "Unit Economics" Mean?
  • Part 3: Customer Lifetime Value (CLV) & Customer Acquisition Cost (CAC)
  • Part 4: Customer Retention & CAC Payback
  • Part 5: Common Mistakes/Solutions & Recommended Next Steps