Consumer Internet CFO
Fractional CFO Services for Fast-Growing Consumer Internet Companies
Fractional CFO Services for Fast-Growing Consumer Internet Companies
Hi, I'm Trey Pruitt. As a fractional Chief Financial Officer (CFO), I help consumer Internet CEOs build fast-growing companies with sustainable unit economics.
Model what future success looks like based on fundamental drivers of your business.
Set hiring and expense budgets to allocate financial resources for maximum impact.
Choose the metrics matter for your business. Monitor progress by week, month, and quarter.
Dig deep into drivers of performance to understand how best to improve your business.
Establish clear metrics and financial reporting for your management team and board of directors.
Review accounting so that you can feel confident the books and financial operations are solid.
Prepare your company for due diligence in a mergers & acquisition (M&A) situation.
Products and services sold via web/apps to consumers including marketplace, subscription, low-touch SaaS, and e-commerce.
Company generating revenue but there are still important business model assumptions to validate.
CEO and investors are committed to building business with a solid foundation with sustainable unit economics.
CEO wants wants an experienced CFO as a thought partner for key strategic, financial, and operational issues.
