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Trey Pruitt

For CEOs of $5M+ DTC, mobile app, or PLG SaaS subscription businesses

Cohort forecasting and unit economics

From marketing spend to LTV to cash.

20+ years as an in-house and fractional CFO in DTC and subscription businesses.

Book a Discovery Call

What I Do

Hi, I'm Trey Pruitt. I work with CEOs of $5M+ DTC, mobile app, or PLG SaaS subscription businesses to build the cohort forecasting and unit economics they need to make decisions they can stand behind.

Each engagement:

  • Builds a cohort-driven model of your subscription business — acquisition, retention, expansion, churn — calibrated to your data, not a template.
  • Connects marketing spend to LTV to cash, so scenarios produce decision-grade outputs: marketing-spend payback, lifetime value, revenue retention, EBITDA, cash impact, runway.
  • Runs the model with you each cycle — forecast refresh, scenario generation, gap-to-plan check on the current initiative stack, prep for board calls and fundraise conversations.

If you're running a $5M+ DTC, mobile app, or PLG SaaS subscription business and you need to stand behind your numbers, let's talk.

Book a Discovery Call