Consumer Internet CFO

Fractional CFO Services for Fast-Growing Consumer Internet Companies

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What I Do

Hi, I'm Trey Pruitt. As a fractional Chief Financial Officer (CFO), I help consumer Internet CEOs build fast-growing companies with sustainable unit economics.

Services I Provide


Business Modeling & Forecasting

Model what future success looks like based on fundamental drivers of your business.


Operational Planning & Budgeting

Set hiring and expense budgets to allocate financial resources for maximum impact.


Key Performance Indicators (KPIs)

Choose the metrics matter for your business. Monitor progress by week, month, and quarter.


Analytical Insight

Dig deep into drivers of performance to understand how best to improve your business.


Management & Board Reporting

Establish clear metrics and financial reporting for your management team and board of directors.


Accounting Oversight

Review accounting so that you can feel confident the books and financial operations are solid.


M&A Support

Prepare your company for due diligence in a mergers & acquisition (M&A) situation.

Typical Client Profile

Consumer Internet

Products and services sold via web/apps to consumers including marketplace, subscription, low-touch SaaS, and e-commerce.

Earlier Stage

Company generating revenue but there are still important business model assumptions to validate.

Solid Foundation

CEO and investors are committed to building business with a solid foundation with sustainable unit economics.

Thought Partner

CEO wants wants an experienced CFO as a thought partner for key strategic, financial, and operational issues.