Fractional CFO for subscription businesses

Hi, I'm Trey Pruitt. As a fractional CFO, I work with CEOs of $5M+ DTC, mobile app, or PLG SaaS subscription businesses to build the cohort forecasting and unit economics they need to make decisions they can stand behind.

Each engagement:

• Builds a cohort-driven model of your subscription business — acquisition, retention, expansion, churn — calibrated to your data, not a template.
• Connects marketing spend to LTV to cash, so scenarios produce decision-grade outputs: marketing-spend payback, lifetime value, revenue retention, EBITDA, cash impact, runway.
• Runs the model with you each cycle — forecast refresh, scenario generation, gap-to-plan check on the current initiative stack, prep for board calls and fundraise conversations.

If you're running a $5M+ DTC, mobile app, or PLG SaaS subscription business and you need to stand behind your numbers, let's talk.