Consumer Internet CFO

Fractional CFO Services for Fast-Growing Consumer Internet Companies

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What I Do

Hi, I'm Trey Pruitt. As a fractional Chief Financial Officer (CFO), I help consumer Internet CEOs build fast-growing companies with sustainable unit economics.

Services I Provide

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Business Modeling & Forecasting

Model what future success looks like based on fundamental drivers of your business.

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Operational Planning & Budgeting

Set hiring and expense budgets to allocate financial resources for maximum impact.

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Key Performance Indicators (KPIs)

Choose the metrics matter for your business. Monitor progress by week, month, and quarter.

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Analytical Insight

Dig deep into drivers of performance to understand how best to improve your business.

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Management & Board Reporting

Establish clear metrics and financial reporting for your management team and board of directors.

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Accounting Oversight

Review accounting so that you can feel confident the books and financial operations are solid.

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M&A Support

Prepare your company for due diligence in a mergers & acquisition (M&A) situation.

Typical Client Profile

Consumer Internet

Products and services sold via web/apps to consumers including marketplace, subscription, low-touch SaaS, and e-commerce.

Earlier Stage

Company generating revenue but there are still important business model assumptions to validate.

Solid Foundation

CEO and investors are committed to building business with a solid foundation with sustainable unit economics.

Thought Partner

CEO wants wants an experienced CFO as a thought partner for key strategic, financial, and operational issues.