Subscription Businesses
Are Unique

Get a Roadmap for Your Growth Targets

Schedule a Call Get Crash Course
in Unit Economics

Are You Concerned About:

Lacking a Roadmap

Lack a clear roadmap to reach your growth targets?

Unsure How Fast to Grow

Not sure how much to hit the accelerator (or the brakes)?

Burning Cash

Burning cash faster than expected?

Which Subscription Metrics

Lack clarity about the most important metrics for your subscription business?

Value Proposition

Past Performance

Understand drivers of your past subscription performance

  • What's working, what could be improved?
  • Any business model red flags (e.g. negative unit economics)?

Future Scenarios

Learn what past performance means for the future in multiple scenarios

  • How sensitive are future results to subscription model drivers?
  • How much improvement beyond "status quo" trends is required to achieve financial targets?
  • What would base case, upside, and downside scenarios look like?

Set Targets

Set Targets for Sustainable Revenue Growth

  • Collaborative "what if" modeling with your executive team
  • Set targets with clear accountability

The Plan


Schedule a Zoom call to discuss your situation and timeline. If the project is a fit, we'll scope the engagement, sign an NDA, and get started.


Get insights on your company's subscription performance. Develop "what if" scenarios with your executive team. Set subscription metric targets with clear accountability.

Achieve Goals

Hit your financial targets. Generate great financial returns. Celebrate success.

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Your Guide

I'm Trey Pruitt. I've been a CFO for the last fifteen years, so I know how hard managing a subscription company can be. Traditional business metrics don't capture the key drivers of subscription performance, so it can be difficult to know if you should hit the accelerator or slam on the brakes.

I've seen the many examples of great (and not-so-great) subscription businesses. I'm here to help you chart your path to financial success. I've developed a process and proprietary analysis and scenario planning tools to get your executive team.

Trey Pruitt

How We Can Help

I know that you are the kind of executive that takes an analytical approach to managing your business. You see the opportunity in subscription businesses with attractive unit economics. In order to invest in the right subscription companies, you need to dig deep into the target's financials.

But because traditional business metrics don't capture the key drivers of subscription performance, you are concerned that you'll fail to uncover serious problems or miss large opportunities during due diligence. Your finance and accounting team may lack the tools and forward-looking perspective to help you understand how to manage subscription growth. I believe that you shouldn't have to make investment decisions without a rigorous analysis of the fundamental drivers of a subscription business. That's why I've developed a process and set of software tools to get you rapid insights into subscription performance -- past and future.

Here's how it works: we do an initial zoom call to discuss your company situation. If the project is a fit, then I will scope the work and sign an NDA. I will staff any technical resources required to gather and process data from the target company. I will assess what's working and what needs improvement, and work with your team to develop scenarios and set goals for your team.

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Frequently Asked Questions

Unless your accounting firm is exceptional at analyzing and forecasting subscription businesses, you could miss material problems and opportunities. Just putting a young associate or recent MBA on the task won't get you the results you need.
We offer great value for a fair price. In the context of the potential upside/downside of an investment, clients usually find our fees to be a bargain.
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